Born in Karaganda, Kazachstan in 1980, Ella Haberlach moved to Germany in 1988. She studied Fashion - and Textiles Design at Reutlingen University.

During her studies she gained work experience in the design departments of the German label Hugo Boss, Gharani Strok and Jenne O. in London.

After completing a fashion design diploma in 2005 and graduating in 2007 with Master of Arts, she received several prizes in fashion contests and debuted with seelenkleid at Projekt Galerie Showrooms during Berlin Fashion Week in July 2007.

Since April 2008 she has been involved in a research project at the Reutlingen Research Institute in the field of textiles applications in fashion design. At the same time she has a university teaching position in fashion design at Reutlingen University.

Ella Haberlach is regarded as the most promising newcomer in women’s wear during the Berlin Fashion Week 2008.

Presenting the new seelenkleid collection aura - spring/summer 2009 at RENDEZ-VOUS FEMME in Paris is her international entrance.